Users will soon have a updated setting that allows them to cut down on the quantity of AI-made content appearing in their feeds. This step comes as the platform disclosed that it presently contains in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread rollout. This shift comes amid a rise in content created by AI, fueled by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the fastest-growing channels on a popular video site primarily display clips produced artificially. A significant portion of this content is considered “AI slop”, a label for substandard, bulk-generated content that is typically nonsensical or surreal.
Based on user feedback that many people like content created using AI tools, including computer-generated images to science explainers, and we aim to provide users the ability to adjust the amount of that, depending on their own preferences,” commented a company executive.
AI on the Platform
The service announced that there are presently over a billion videos on its network tagged as made with AI. Overall, more than 100 mn pieces of content are submitted to the platform daily, making AI-generated material a limited portion of its complete catalog.
Customizing Your Feed
Users will be capable of reduce or increase the level of artificial media they view by using the “manage topic” option in the app and selecting the AI content topic. Other topics that are already be modified under the setting cover current affairs, style, beauty, and choreography.
Content Labeling and Policies
TikTok’s guidelines oblige users to identify “realistic” AI-made content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its community policies.
In addition, the platform will from now on add an “AI-made” tag to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This step is designed to stop users from attempting to bypass the disclosure requirement.
Educational Initiatives
The platform is additionally introducing a $2m educational fund for specialists and groups to create learning resources about using AI responsibly. This initiative will support charitable organizations focused on educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, amid controversy over proposals to lay off a large number of safety staff in the UK. TikTok is expected to reduce a significant number of roles in its user protection team in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A company official explained that people-led review would still have a role, but AI can safeguard staff by filtering out the most harmful content prior to it gets reviewed by humans. The platform announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
