From a Spendthrift to a Savvy Consumer: An Easy Strategy That Transformed My Habits

One afternoon at my job a couple of years back, an notification hit on my phone: my salary had been deposited. It was a fair amount for a student, so I proceeded with my what I always did when payday arrived: I launched every shopping app on my device. From Amazon to Zara, the list was endless. In under 60 minutes, I had spent £90 on apparel, home decor and a completely useless weighted blanket that never touched.

A short while after, I went online again and bought a hairdryer. I already owned one, but reasoned an extra one couldn't hurt. Then I added light strips and two pairs of shoes that weren’t even my size. This wasn't a new pattern. In reality, I’d been infamous for it since I started earning.

Whenever I felt anxious, tired or uninterested, I would mindlessly scroll until it always ended in an unplanned shopping binge. My justification was constantly: “Oh well, it’s just £5.” But £5 turned into £10, then £20, and so on.

I was never completely certain about the reason. Perhaps it was due to my upbringing in a low-income family, where we’d go months without purchasing new clothes or anything to brighten up the home. So any time I had some disposable income, there was always a hidden desire for new and thrilling things. Or possibly, and almost certainly, I was just bad with money and gave in easily to the lure of demands.

The Game-Changing Strategy

In the end, I decided to experiment with something new. Prior to acquiring any item, I’d place it in my basket, wait 24 hours, then make a choice whether to check out. The best part of this method was that it provided me space to think – an action I’d never done before. For the first time since I turned 18, I began asking myself: “Do I truly need this? Is it within my budget?” Most of the time, the answer was no.

If I accessed my shopping apps and discovered items sitting in my basket, I’d remove them and start fresh. By employing this system, I stopped buying goods that I intuitively knew I would never use. I once considered buy three board games, but after waiting before visiting the store, I understood I never actually engage with board games.

I also wanted to buying a single-use camera for my first holiday to Croatia. After pausing I recalled I had a phone, like everybody else, that features a perfectly good lens, and thus had no requirement to acquire a dedicated device.

The Enduring Benefits

It also signifies I am more discerning about the things I do purchase, and I can finally look at my bank statements without experiencing guilt or discomfort.

Naturally, there have been occasions I’ve relapsed into previous patterns – it’s only natural. The key change is that I can identify the warning signs sooner, especially when I’m hastening into a transaction. I’ve come to understand boredom is a powerful catalyst. It’s perhaps the primary driver of my impulsive expenditure.

Consumer culture preys on this boredom and our desire for instant gratification. That’s why, looking back, compelling myself to pause before buying has felt strangely liberating. To be able to have control over my urges and reaffirming that I don't have to expend my diligently earned money on non-essential goods feels as revolutionary as it is simple.

Roberto Wood
Roberto Wood

Automotive expert with over a decade in performance parts design and engineering.